Value is a common word used in all forms of betting but taking value prices on your horseracing bets could be the difference between winning and losing long term.
The prices offered are generally very similar if you compare bookmakers on a daily basis, but around the larger meetings and festivals you will see different opinions and prices with bigger limits.
Prices are now available the evening before and bookmakers will have smaller limits in their systems and these prices can be very volatile, with big market moves on odds comparison sites for little money, often turning out to be big drifters near race time the following day so caution is recommended. It’s also worth remembering that some bookmaker’s intelligence will flag your account up and monitor your betting if you jump on market movers especially the night before the race where the prices advertised are least efficient.
Always take a price on your horse(s) within the timescales your bookmaker offers BOG (Best Odds Guaranteed) as this concession is a great asset for the racing bettor. Be careful as some bookmakers remove BOG from a race if they are offering other concessions on the same race like an extra place. Some will offer an extra place and still pay BOG so do your homework.
Other offers and promotions should be taken up when possible and bookmakers will advertise these directly on site. You should also accept marketing communications at sign up via your preferred method like email or SMS so as to be kept up to date with current and upcoming offers and concessions.
